5 Simple Steps to Build a Social Media Strategy
That Feels Clear, Doable & Actually Works
In this short course, you'll finally understand what’s missing, what to fix, and how to create a social media strategy that will continue to work year after year after year.
Tired of posting endlessly and getting nowhere?
If you’ve ever felt confused about what to post, unsure whether your strategy is “working,” or tired of trying to run META ads without real results… you’re not alone.
That’s exactly what the 5-Step Social Media Freedom Framework was created for.
This is the simplified and short version of the system I teach inside my 6-month coaching program Once & Done Social Media Freedom Formula designed to help you understand what’s missing in your current strategy and how to build one that supports your goals, your time, and your business model.
You get everything you need in five straightforward lessons:
Step 1: Audit Your People & Profile
Get clear on who you’re trying to reach and what they actually care about, then make sure your social profiles lead people toward becoming clients, not just followers.
Step 2: Content With Magnetic Messaging
Stop posting just to fill the feed. Learn how to create content that genuinely connect with your ideal clients, resonate with their needs, and inspire them to take the next step without sounding salesy.
Step 3: Your Client Attraction Magnet
Build a clear, compelling path (a "no-brainer" entry point) that smoothly moves interested followers from your social media into your email list, discovery call, or service pipeline.
Step 4: Fix Your Funnel
Stop leads from falling through the cracks. Learn how to organise your sales funnel and follow-up processes into a simple, reliable system that ensures you never miss a potential client.
Step 5: Boost Visibility (The Smart Way)
Learn how to strategically use your best-performing content and simple, low-cost Meta ads to ensure your message is consistently seen by your potential clients every single day.
Why This Framework Works
I’ve spent years building and running social strategies for top brands to solopreneurs, and one thing I've learnt is that what works for a corporate marketing team doesn’t always translate to a solopreneur with limited time, resources, and capacity.
Most small businesses don’t need more content or daily posting.
They need clarity, direction, messaging that works, and a system that supports their goals, not one that drains them.
This course gives you that foundation.
5-Step Social Media Freedom Framework
Self-paced | Short Online Course | Lifetime access
Includes:
The 5 Key Steps to a Successful Social Media Strategy Video Training
Self-Paced with Lifetime Access
Step-by-step Resources, and Templates
Private Community Support
Bonus Marketing Masterclasses
Option to Include 5 x 1:1 Strategy Support Calls
This "Do-It-Yourself Short Course" is
perfect if...
You’re a service provider, creative, coach, or solopreneur who wants a strategy that feels manageable and actually leads to clients.
You’re tired of posting because you “have to” and want a plan that makes social media feel lighter and more strategic.
You want to understand what’s working, what’s not, and how to fix it without committing to a full coaching program yet.
You’re comfortable with tech, funnels, or ads and just want a clear step-by-step plan you can execute.
You don’t need to be selling a course or product.
This supports any service-based business model.
You’re a service provider, creative, coach, or solopreneur who wants a strategy that feels manageable and actually leads to clients.
You’re tired of posting because you “have to” and want a plan that makes social media feel lighter and more strategic.
You want to understand what’s working, what’s not, and how to fix it without committing to a full coaching program yet.
You’re comfortable with tech, funnels, or ads and just want a clear step-by-step plan you can execute.
You don’t need to be selling a course or product.
This supports any service-based business model.
You’re a service provider, creative, coach, or solopreneur who wants a strategy that feels manageable and actually leads to clients.
You’re tired of posting because you “have to” and want a plan that makes social media feel lighter and more strategic.
You want to understand what’s working, what’s not, and how to fix it without committing to a full coaching program yet.
You’re comfortable with tech, funnels, or ads and just want a clear step-by-step plan you can execute.
You don’t need to be selling a course or product.
This supports any service-based business model.
If you've never set up funnels, wish your posts looked better, or you're not 'tech savvy,' then I recommend considering my Done-With-You coaching program where you get personalised guidance for 6 months as we build your strategy and system together.
If you've never set up funnels, wish your posts looked better, or you're not 'tech savvy,' then I recommend considering my Done-With-You coaching program where you get personalised guidance for 6 months as we build your strategy and system together.
Testimonials from previous 5-Step Framework business owners
Frequently Asked Questions:
Who is this program for?
This program is for solo entrepreneurs, service-based businesses and creatives who are ready to stop guessing with social media and are looking for a sustainable social media strategy. If you’re committed to learning, implementing, and building your social media marketing strategy on your own, this is for you.
Do I need experience with social media or Meta ads?
Because this is a DIY program, it would be beneficial if you have a good understanding of social media and marketing and looking to follow a sustainable strategy. If not, I recommend considering my 6 month coaching program, 'Once & Done Social Media Freedom Formula' as this is a simpler DIY 'framework' version of my main program.
How long will it take to complete the course?
This is a DIY self-paced program so time varies based on the experience and understanding you already have with social media and marketing. I would allow 1 hour to complete each step. To complete all 5-steps, this could be completed in 5 hours, however I suggest giving yourself a short break in between. For those who include the additional 5 x 1:1 calls, this will need to be completed within 14 days.
How does the 1:1 coaching work?
If you've added the Strategy Support Calls to this short course, you’ll have 5 x 30 minute calls to use within 14 days. This ensures that we don't lose track of our progress as each step flows onto the next. Your calls give you the opportunity for your coach Diana to review lessons, clarify questions, and ensure everything you're completing in the worksheets are correct. You schedule each call to suit your calendar.
What if I can’t finish a lesson before my call?
No problem. We’ll work on what you’ve completed and address questions during your session. This program is designed to support your progress and keep momentum so you get the full value of this course.
What happens if I miss a call?
Life happens and I get it! If something unexpected comes up, you can reschedule your call within the same week. Planning your week realistically ensures every session counts toward building your automated, client-attracting strategy.
Can I progress through lessons at my own pace?
Absolutely. Lessons are sequential to ensure your strategy builds correctly and you can complete them as quickly or slowly as you like. You will have lifetime access to the videos, worksheets, community support group and bonus marketing masterclasses.
How do I get support between calls?
You’ll have access to our private Once & Done community Facebook group to share wins, ask questions, and get feedback from your coach Diana and other like-minded entrepreneurs.
What if I’m unsure this is right for me?
If you’re not ready to commit to your growth, it might be better to wait, however, success comes to those who take action. With lifetime access to this course material, you can slowly move towards your goal instead of feeling stuck and stressed as each month rolls by.
What if I don’t have time for the program?
You have lifetime access to this program so take all the time you need. Lessons are designed to fit into a busy schedule (30–60 minutes per lesson). However, if you work best with accountability, you would benefit greatly by adding the Strategy Support Calls with this program.